"You've probably heard 90% of all restaurants fail
, and those that succeed came across that mysterious X factor, right? Wrong! Roger Beaudoin shows you how a restaurant can thrive in its climate and keep diners coming back for years.
Featuring real-life start-up stories this comprehensive how-to walks readers through the logistics of a restaurant: concept, location, menu, ambiance, staff, and, most important, profit!" - OSCAR F.